Grow the community,

keep the soul.

Legendary communities have one thing in common: they keep members happy and fulfilled, even at scale. Take a tour of the Orbit Model to see how it's possible.

The secret: gravity

Gravity is the force of attraction that holds the community together, drawing members into orbit and pulling them toward the community's center.

Gravity weakens when the community grows too fast. New members who can't be integrated will leave quickly or stay and drive away valuable long-time members. How do we avoid this and keep gravity high?

Deepen the love

To make room for growth, we must give members clear opportunities to deepen their involvement—we call it love—and move further towards the community's center.

The speed at which this happens makes up a community's gravity metric. This metric helps determine readiness for growth and find bottlenecks where members aren't moving in.

Increase love and reach

Love is a measure of a member's involvement, based on what activities they do and how often. Reach is a measure of the member's influence and connection with other members.

Community builders create programs that increase the love and reach of their members. This creates value for members and increases gravity.

Organize with orbit levels

Every community member deserves the right experience. Design programs that engage members appropriately according to their orbit level, based on their love.

Use orbit levels to power rewards, recognition, and incentives. Each orbit level is a milestone that members reach along their community journey.

Grow your business

A thriving community makes every part of a business better. Happier customers, tighter product-market fit, stronger partnerships, and more revenue.

Flywheels connect community activity to business outcomes like awareness, hiring, and sales. Learn how to set each one up and measure the impact.

Mission complete!

Congratulations, you now have a 30,000km view of the Orbit Model. Balance gravity and growth, increase the love and reach of your members, and watch your community scale to the moon.